Finish Your Ironman Strong With a Proven Coaching System
Managed Ironman preparation that removes guesswork, builds durability, and prepares you to execute under fatigue.
READY TO BECOME UNSTOPPABLE?
Stop guessing your training. Get weekly structured workouts, personalised guidance, and mental support that builds confidence every step of your journey.
Why most athletes fail?
Most Ironman athletes don’t fail from lack of fitness. They fail from poor pacing, poor decisions, and poor preparation under fatigue. This coaching exists to remove those risks and replace them with structure, clarity, and calm execution.
My secret?
The 10.5 Pillars of Endurance
These pillars cover everything you need to succeed: planning, fitness & conditioning, experience, health, nutrition & hydration, sleep & recovery, muscle management, mindset, and community - plus the ½ pillar every triathlete must respect: luck.
This is the framework that gets you to the start line ready, keeps you moving when it hurts, and carries you across the finish line proud.
Start Your Ironman Journey
Personalised Ironman Training Plan
Clear sessions. Clear structure. No more guessing.
Designed around the 10.5 pillars so you always know exactly what to do next.
Build Unshakable Mindset
Mental strategies to push through when it gets tough
Confidence whether you’re chasing your first finish line or a Kona slot
Learn directly from Britain’s toughest endurance athlete
Live Q and A Calls With Me
Ask your questions. Fix problems fast. Stay on track.
Nothing beats real time guidance from someone who has been through the highs and lows.
Real World Knowledge You Don't Get From Generic Plans
I teach you how to manage:
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planning
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nutrition
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pacing
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gear
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low moments
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injury scares
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confidence
so nothing on race day surprises you.
WhatsApp Connection With Me
Announcements. Motivation. Behind the scenes. Real talk.
This is the closest thing to having me in your back pocket all season.
£1000's worth of Discounts
Ths discounts you have access to within the club far outweigh the cost of joining. Save on bikes, clothing, physio, hotels and travel.
Achieve Results That Last
Step-by-step path from first-timer to finisher
Tools to smash PBs and unlock your true potential
Transform your training, racing, and mindset for life
Start Your Ironman Journey
50% off your first month
IRONMAN FOUNDATION PLAN
Was £49
Now £25 for first Month
What You Get
✔ Personalised Training Plan
✔ 10.5 Pillars Video Master Classes
✔ Exclusive Podcasts
✔ Training Peaks Premium
✔ Strava Visibility
✔ Weekly Q&A
Pay Monthly, Cancel Anytime
Best for self motivated athletes who want structure and education
IRONMAN MANAGED PREPARATION
Was £99
Now £49 for first Month
In Addition You Get
✔ Bullet Proof Personalised Plan
✔ Plan Flexibility to suite diary
✔ Adjustments as you progress
✔ Daily WhastApp access to Sean
✔ Weekly Group Execution Call
✔ £1,000s of Discounts
Pay Monthly, Cancel Anytime
Best for athletes who want adaptability and accountability
IRONMAN ULTIMATE EXECUTION
Was £299
Now £149 for first Month
In AdditionYou Get
✔ Weekly 1-2-1 Call or Deep Review
✔ Proactive Monitoring
✔ Priority 1-2-1 Access to Sean
✔ Priority Response
✔ Pre race Execution Call
✔ Full Race Build covering pacing, nutrition, equipment & strategy
Pay Monthly, Cancel Anytime
Best for athletes seeking full performance ownership and management
Ordinary people. Extraordinary endurance.
WHAT YOU GET
If you try to train for an Ironman alone, you pay in other ways:
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Wasted months
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Burnout
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Bad pacing
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Poor nutrition
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Losing confidence
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DNS or DNF risk
You are buying:
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Guidance
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Clarity
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Consistency
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Accountability
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The confidence that someone who has actually lived this is steering you
No contract. Cancel anytime.
TESTIMONIALS
Sarah Ruggins - JOGJEJOG Record
Sean mentored me ahead of my world record and his guidance on mindset, structuring crew, and sustaining multi-day efforts (particularly in terms of managing sleep deprivation) gave me confidence to push myself harder than I would have otherwise. His expertise is unmatched and he goes above and beyond to ensure you are in the best place possible ahead of your challenges.
Darah Morgan - Swam around Ireland
Sean is different. He’s walked the walk, talked the talk, and proven what’s possible on a shoestring budget. He understood immediately what we were trying to achieve, believed in it, and backed that belief with real, practical guidance. With no big sponsors and no safety net, we built this project the hard way and the right way our way and doing so achieved what many said was impossible.
Lauren Tininenko - 11 Ironmans in a row.
I was very thankful for Sean’s advice and guidance when preparing to do 11 consecutive Ironmans. With his advice, I was able to plan better and go into it feeling prepared.
Nicolas Peksa - Ran the length of Britain
Sean’s knowledge of long daily challenges is exceptional. I set out—jogging the length of Britain—unsure and intimidated, but his guidance and structured approach transformed my doubt into self-belief, helping me take it on and smash it.